Cyber Security Email Templates

Prospecting for prospective prospects takes heavy lifting, but not necessarily hard work under the direction of innovative cyber security email templates. Good email sequences and email copy are wildly important parts of successful marketing plans to sell cyber security products.

Successful marketing campaigns begin not in the boardroom but with one conversation. And in order for that conversation to take place, it’s important to put your best foot forward in terms of demonstrating your capabilities in cyber security.

It’s important to customize your emails for effortless communication.

People are inspired by language that is relatable but beware of writing in buzzwords or sales cliches. They can come across as too “salesy” on the other end.

Picking the right words when it comes to sales copy, headlines and other writing areas of a business is a lot like picking out the perfect flavor combination for a chef – i.e. a baker – to use in a delicious treat.

Make sure to avoid using common cyber security market industry buzzwords in your cold email outreach.

Even though the words may seem catchy, they can often receive a much less favorable response than you might expect.

Sometimes email subject lines are treated by spam filters, for this reason, depending on how frequently your target market receives emails from unknown sources.

So try not to be too salesy with it — stick to something that will intrigue or inform potential customers instead.

Equally important is to let the reader process the information in your email.

If there is no quick and easy summary provided, they will only read the first line or two and disregard your email because we won’t have all of the information we want upfront.

NB: Avoid adding more than 1 link in your email as it might lead to spam email.

21 different categories of email templates are discussed to provide communicating content for products based on the standard lifecycle funnel.

Let’s face it, in this highly competitive industry, if you want to stay afloat with your company then you will need to customize your cyber security program for all the different vendors who happen to specialize in this area. It is crucial that you understand their strengths and weaknesses in order to choose wisely when deciding who will complement your business with the necessary protection it requires. The below cold email templates will be a good starting point for a sales rep or business development professional seeking to meet with prospective decision-makers (CISO, IT Manager/Directors, etc.)

Below are example cold email templates to help make an introduction to CIOs, CISOs, IT Managers, CTOs, or other decision-makers (or their assistants).

  • Cold Outreach
  • Researched
  • Referred
  • LinkedIn
  • Follow Up
  • Break Up
  • Sales Proposal Email Templates
  • Sales Introduction Email Templates
  • Lead Nurturing Email Sequence Templates

Cold Sales Email Templates

Sales email templates save time when it comes to sending emails that are similar over an extended period to different customers likely throughout their buying journey.

If you want to stay in touch with your customers and prospects, there is no better way than keeping them engaged via email marketing sequences and email copy can help you get a lot of things accomplished successfully in one way or another.

This article will help you discover the ins and outs of sending accurate cold outbound prospecting emails. Examples will be given of what type of content to include within these outbound email templates which could also make your process effective towards receiving positive results!

Email Template for Finding the Decision-Maker

Example 1

Hello Susan,

I’d like to have a discussion with you about [cyber security industry segment problem, pain point]. I’ve worked with companies in the past that have a similar problem and we were able to find a solution that will work well for your company as well.

Can you point me in the direction of the best person to speak with, and who is it that I can reach them at?

Thank you for your help.

Warm regards,

Your Name

Example 2

Subject Line

Are you the right person?

Body

Hello [prospect first name],

I’d like very much to speak with someone who is associated with the cyber security team at [their company name]?

I know there’s a lot of work and other things you’re juggling, but I thought it would be best to reach out to you first since you’ve worked directly with [colleague 1] and may have already had the chance to work with [colleague 2].

We help organizations like [their company name] reduce the stress of their (mention cyber security pain point). We’ve worked with others who are in the same industry, including [company 1] and [company 2].

Let me know who you would like me to connect with and I’ll be happy to.

Best,

[Your name and position]

Email Template for the first touch

Example 1

Hi [prospect name],

I’ll keep this short and sweet to make 30 seconds well spent.

As an [job title] at [company], I get to speak with people like you about [mention cyber security solution to security threats]. [Prospect company] is on my radar because we’ve helped a lot of companies in [specific industry that needs cyber security] with [pain point].

Would you be interested in a 15-minute discussion on the best and worst parts of your strategy for [tackling particular cyber security threats]? There’s nothing quite like getting an external perspective to help you look at things differently. I can discuss my take on it and even pitch you my ideas if the time works out!

Even though we don’t expect to talk with everyone we call, we want to leave you with some advice for [specific area related to the business] that will be useful as soon as you hang up.

Best,

[Your name]

Example 2

Subject 

{First Name}, quick question for you!

Body 

Hey there {First Name}, 

If you were given one hour extra to enjoy each day, how would you use it?
I am {Your Name}, a [your job title} at [your comapany name]. We specialize in (cyber security product use case) and we are here to tell you that using our product an extra hour a day is yours! 

[Add cyber security product advantage 1]
[Add cyber security product advantage 2] 

What do you think? 

If that sounds like something you'd be interested in, then I can arrange for you to meet with my product team!

Have a great day! 

Best, 
{Your Name} 


Referr

Example 1

Subject Can you help me?

Body Hi {First Name},

I am {Your Name} and I’m the head of the (mention your department) at [company name] and we’ve recently launched a new version of our product {add in your pitch}, which has made (mention problem your product is fixing) systems so easy, affordable and accessible to (target cyber security audience).

As I can see from your LinkedIn profile you may be the right person to speak with and help me find someone at (particular cyber security team/department) that is responsible for (mention decision making). Can we arrange a video call?. Can you point me to the appropriate person for this?

Thank you in advance!

Best, {Your Name}

Email Template to Build Rapport

Email Template to Personalize Your Pitch

Sending a thoughtful email can make all the difference in how your customers perceive you and open up the lines of communication. Always ensure that your emails are personalized, relevant, and have a copy that evokes an emotional response to create an effective email template.

Example 1

Hi [name]

I just came across your [blog post/comment/status] on [platform] and agree with a lot of your viewpoints.

A major benefit of having a (your cyber security solution) is that it takes care of any (problem or pain point) even if something were to happen to the (security assets).

By using [their product], [company name] would not have the worry of (use case) in one fell swoop because they won’t be there without [their product].

Free on Thursday afternoons? I’ve got time for a quick 10-minute chat before 2 pm if that suits you!

Thanks a lot,

[Your name]

Email Template to Establish Value

Email Template to Introduce Yourself

The email should begin with both basic information, provide insight into your research, request hearing more about the prospect’s information security needs.

Example 1

Hi [name],

My name is [your name] with [your company name].

I came across [company name] on (where you saw the account), and I was super impressed by (USP of the customer).

We help companies like yours in [industry] [solving pain point]. I wanted to learn what [industry problem] you’re currently using and discuss how you could make some changes to get the same [advantage] results for your business.

Are you available for a brief call next week?

Thanks,

[Your name]

Example 2

Hi [prospect name],

I’ll keep this short and sweet to make the 30 seconds it takes to read this worth your time.

As a [job title] at [company], I get to speak with people like you about [achieving X]. [Prospect company] is on my radar because we’ve helped a lot of companies in [X space] with [business area].

Could we schedule a 15- to 20-minute call to discuss your strategy for [Y] — what excites you, which challenges you to see, and how you envision your plan changing down the road? Even if you decide not to continue the conversation after our call, you’ll leave with some advice for [business area] that will make an immediate impact.

Best,

[Your name]

Email Template When Prospect Asks for Demo

This email helps you set the stage for the demo process. If they are not prepared for a discussion of your security solution and objectives, they might become impatient during discussions about your solution.

Example 1

Hi [prospect name],

I noticed that you requested a demo for [product]. In my line of work, it is very important to be as helpful as possible, so I want to provide whatever assistance I can during your evaluation process.

Our demos are two parts.

One of the first things we like to do when working with new clients is to start off with a conversation about understanding their goals and approach. We place special importance on learning about (expectations) in order to make sure that we are showcasing all of the best parts of it in our demo presentation.

To get started, you can book time on my calendar here: [Meetings link].

Looking forward to connecting,

[Your name]

Email Template to Follow up

Example 1

MAIL SUBJECT: Follow up to our meeting

Hi [prospect name],

Based on our conversation today it seems like there are some aspects of your company that could benefit from the product we represent.

Our information security software seems to be on point with what you are describing by providing:

  • [Feature #1] Will allow you to [accomplish X goal]
  • [Feature #2] Will help you [with Y challenge]
  • [Feature #3] Will mitigate [Z cyber security issue]

Here are some additional resources that I’ve curated for you.

Please let me know if you have any questions or if there is any way that I can help. If not, I’ll talk to you on [date and time].

Best,

[Name]

Example 2

Following up on my last email, I was curious if [increasing X, decreasing Y] had any appeal.

[Company] offers tools for [business area] that include the following:

  • [Feature #1 and why it’s helpful]
  • [Feature #2 and why it’s helpful]
  • [Feature #3 and why it’s helpful]

Feel free to contact me to learn more about our range of business tools.

I’d be happy to show you a walkthrough of the security tools so that you can see whether these specific tools would be useful in your (team/department).

[Your name]

Email Template to contact after sending materials

MAIL SUBJECT: Materials after our conversation

Hi [prospect name],

I learned a lot during our conversation earlier today. I really enjoyed learning about your unique role and the hurdles you’ve had to overcome in order to get where you are now.

With this email, attached is a list of resources and materials that can help you better understand how we can help you tackle [information security threats] and create the change you want.

Are you looking to talk on the phone? I’d be happy to speak with you on the phone anytime on [date and time].

Best,

[Name]

Email Template to Reintroduce After Long Time

MAIL SUBJECT: Request

Hi [prospect name],

I hope you’re doing well, [First Name]! It’s been a while since we last spoke.

First of all, I think we should catch up – I’d like to hear how you and your (job roles) are doing, and see if there’s maybe a chance to help you further along with what we do.

If you know of someone who might be able to help with a need we have on our xyz project, I would really appreciate your introduction! I promise to take good care of them and treat them like royalty.

You can also reply “I can’t think of anyone right now”, I’m fine either way and thankful that you gave it some thought.

Warm regards,

[Name]

Email Template to Promote Your Content

Content is integral to the B2B industry as it allows you as a seller to help the prospect understand what the product is and what it will bring to their business/workplace. As such, adding your latest blog post offerings about relevant information security topics will show that you’re invested in educating your prospects and helping them navigate through the sales process.

Here’s a look at our recent newsletter blast template used to promote a blog post about the latest cyber security attacks and ways to beat it.

Example 1

You can read more on the following [Link].

Happy reading.

Example 2

Hi [name],

I’ve been wanting to learn more about [topic] and your latest article on [website] really struck a chord with me. I find the points you made in regards to [sub-topic] very interesting!

[snippet from another blog post] Further explain your topic: [invent a link here and fill in the subject title and topic of the blog post here with this link and content you’ve rewritten].

[article URL] Hope you find it useful. Keep up the awesome work!

[Your name

Email Template to Send Helpful Content

Never stop sharing security awareness content. Even if it isn’t yours, you can send your prospects hand-picked content that will help them with the actions they want to take in order to achieve their desired results. Make sure that your message is clear and concise and in doing so you come across as a helpful and trustworthy source outside of the obvious self-promotion and self-interest. Showing that you choose quality over quantity when it comes to the information sources you select for your target audience will ultimately help strengthen your position in people’s minds as well – so don’t be shy about putting yourself out there!

How to successfully take care of SOC team?

[First Name], first of all, congratulations on taking over the position (mention job title). It’s very well earned.

Now that I know that SOC jobs can be particularly strenuous, I’ve found an exceedingly informative article on how to intelligently build and successfully supervise a successful alert management team. I believe you’ll find it most beneficial. Here’s the link to the [Blog Post].

What do you think?

Example 2

Regards,
[Your Name]

Hi [First Name],

Is {{their industry or profession}} a demanding one? We’re looking into what challenges {{their industry or profession}}’s faces, and it looks like {{relevant pain point}} is currently causing a lot of issues.

If the {{main benefit}} appeals to you, I ran across this {{piece of content}} explaining it in greater detail. It also mentions how the {{pain point}} was solved for people who perform like {{celebrities or top athletes}}, or it provides further insight into an even better solution they discovered.

I’m finding a lot of useful content and industry insights in my research lately. I think it would be useful if we sat down to discuss them over coffee next week.


Kind regards,
[Your Name]

Why the email template works?

Sending relevant content from your blog, which includes summaries of industry research firms, reading lists for book recommendations, statistics about the popularity of different kinds of books or resources related to specific problems or challenges can go a long way towards building rapport by sending relevant content that the recipient will most likely find interesting based on what they talked about previously. Reciprocity is an important part of strategic relationship building, so make sure there are always at least two ways you can forge connections with your network.

This simple yet effective sales email template is great for follow up or even getting a brand new customer’s attention to get them to open your email. In order to be successful using this strategy you should make sure that your content is high quality and relevant – otherwise you may end up losing credibility with your prospect!

The components that make up your successful sales emails are that they’re crafted to be:

  • easily readable,
  • filled with valuable information, and
  • that they leave the right kind of impression on your audience.

When done correctly, these kinds of emails will lead to you getting the results you want because the people reading them will feel a certain way when hearing what you have to say.

Some of the most successful sales emails will come from combining and altering different templates and knowing when to use them. The knowledge you gain from trial and error and the invaluable experience you’ll gain from using these templates to effectively market your products or services will pay big dividends in the long run. The perfect sales email template for your business is waiting to be developed if you’re willing to put in the time doing what it takes! One has to simply persistently tweak their way there 🙂

Before-After-Bridge Email Template

Before-After-Bridge templates are used to let your blog readers better understand the realities of a problem they face when it comes to bridging certain actions. The before-after-bridge email project management method is the act of incorporating your product into the story of what problem it solves.

You describe how life would be if this problem were not an issue and how great things could be if only there were tools in place that didn’t exist yet that enable them to “bridge” their way out of these situations.

Then you offer a possible solution – one that addresses what could fix the problems presented – connected with a service/product you happen to have for sale.

The before-after-bridge email is a way to tell a story by weaving your product into the narrative.

The clue is in the title:

Before: Here’s where the cybe security threat is (i.e. highlighting the problem)
After: If the problem was solved, this is what it would look like
Bridge: How to ensure security is optimum (i.e. your product/solution)

Example 1

Hi {{First}},

For every 4 hours you spent addressing false positives, you’ll only get few real ones. That’s a lot of effort for little reward.

Now imagine achieving 3X the responses in half the time.

Sounds too good to be true? With (mention your security solution that address false positives), you can make it a reality.

Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more?

{{Your name}}

Example 2

features advantages benefits email template

Benefits and features are key in copywriting. The way to best explain both of them is by detailing two or three benefits and featuring three featured your product offers and explaining them, and then describing what they mean in more detail for your prospect – after all, that’s what they’re looking for, right?

Example 1

Breakup Email Templates

What is a Break email?

After trying other methods to get in touch with the leads who’ve been inactive for some time, you may be left with no other choice than to send them a break-up email.

If the relationship ends, one should not expect a fairytale ending and definitely must remove them from your CRM contact list.

Tell me where I stand

Hey [First Name],

We’d like to check with you first before we close your file.

If you’re interested, let’s move on to the next step.

Cheers!
[Your Name]

Email Template for Cyber Security Webinar Invite

Hey Casey,

[Company name] will be having a webinar with [specialist cyber security subject matter expert and contact info] and it is scheduled for [Date and time].

The purpose of this cybersecurity webinar is to [explain the purpose] and we would be glad if you could join and participate.

If you’re interested in registering,: [link]

Warm regards,
Jane Doe

Email Template to provide Value to the Prospect With a Free Trial

Email Template to find Appropriate person

ACCA

Whether you’re writing a cold email to a new lead on LinkedIn or re-juicing your sales letter with fresh bullet points, make sure you always have a clear call-to-action established beforehand. Don’t make the reader insecure on what you want them to do; rather, be confident and state clearly and emphatically what action you want them to take and why they should do it immediately.

The ACCA formula is a great tool for this, because it’s super actionable.

ACCA stands for:

  • Awareness: Outline the cyber secuirty threat or crisis
  • Comprehension: Explain how it affects your prospect, and how you have the solution
  • Conviction: Create a desire for the solution you’re offering
  • Action: Call to action

Here’s how to put this formula to work:

Case Study email template

People love stories. Case studies that lead to an audience member investing their time means that others can learn from your experience and potentially recreate similar results with less effort by tailoring the lessons in a way that matches their own situation in a unique way.

Not only does this help set up your point for the next paragraph, but it also helps to eliminate any concerns the prospect might have about making a purchasing decision.

The FAQ E-mail Template

In your follow-up e-mail, make sure to provide in-depth answers to questions in your prospect’s FAQ.

Like this:

Q: “”

A:

Q: [Common objection]

A: Answer that removes objection.

And so on.

If you’re still not sure about your customers’ objections, when in doubt, try surveying previous customers.

Cold Email Template Using Statistics

Research shows that we’re more motivated by pain than pleasure. First, tell your reader about the pain points of their current situation using relevant statistics. Next, describe to them how it would feel if they didn’t have to worry about those issues any longer with your product or service now in their life.

How it works:

  1. Statistics: 
  2. Reality about most teams: 
  3. Includes benefits: 

Example 1

Cold email template:

Hi {!First Name},

On average, {!pain point}. But has {!Their company} taken action to resolve this issue by reaching out to anyone who may be able to help?{!Statistic about most teams}. 

{!benefits of your service}. {!pain points company relieves}.

{!accomplishments of company}. If you are looking to {!achieve what product serves}, it would be great to connect for a 15 minute call next week.

Best,

How to Draft a Cold Email

When you have the right sales techniques, an e-mail will be a useful sales tool. But if you have the wrong sales technique, these inherently useful emails could become something dangerous. Having said so, with the right email tools and techniques in place, an email security sales team has a much better chance of building a full prospect sales pipeline.

Effective email marketing campaigns must begin with a conversation about the needs and desires of potential clients. And in order to be the most effective at communicating your skills and cyber security experience by email, try to put your best foot forward. Being clear and straightforward about who you are and what you do is the best approach to take here.

A lot of the time, we may not feel comfortable talking about our cyber security concerns with strangers or even just people we barely know. It can be hard to trust people enough to open up and talk about such things as the state of our own cyber security as a business or as an individual, but once we do open up and start confiding in those people that may actually have solutions for our problems, they quickly become potential clients.

Once you’ve built up your reputation, people will start talking about you more, which means they’ll be opening their doors (yes even with a door knocker) allowing you to give them a verbal tour of your service/product’s features in person!

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